Approach
How we assess clients and opportunities.
AI and inference data find where demand exists. Our team decides what fits. A capped pilot proves the numbers before a program scales.
Five gates
Most opportunities stop early. That is the point.
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Gate 1: Signal
Market and inference data show where demand exists: search and social interest, audience signals, competitor activity, and seasonality.
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Gate 2: Score
AI models estimate cost per completed outcome, conversion at each stage, and how much volume the market can support.
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Gate 3: Fit
Our team checks the opportunity against the client's criteria, intake capacity, and the rules of the category. People make this call, not the model.
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Gate 4: Pilot
A capped test budget runs through our own media team, call center, and technology to measure real cost and quality.
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Gate 5: Scale or stop
Programs that hit the target cost per outcome scale. Programs that miss are reworked or stopped.
Client fit
What we look for in a client.
Economics that work
The value of a completed outcome has to support the cost of producing it, with room for the client to grow.
Clear criteria
The client can state what qualifies and what does not, in writing, before we spend a dollar.
Capacity to respond
The client can handle the volume we send, during the hours consumers call.
A clean compliance posture
Licensing, disclosures, and counsel are in place for the category and states involved.
Shared outcome data
The client reports results back, so the model learns what actually converts.
AI and judgment
Where AI works, and where people decide.
AI handles
- Targeting from inference data and past results
- Scoring markets, audiences, and sources
- Forecasting cost, volume, and conversion
- Finding patterns across campaigns and intake records
People decide
- Whether to take on a client or opportunity
- Compliance questions and creative approval
- Scripts, criteria, and how agents treat callers
- When a program scales, changes, or stops
Targeting with inference data follows each platform's rules and applicable privacy law, which restrict the use of sensitive traits such as health conditions.
Vertical integration
Why the pilot tells the truth.
Pilots run through the same in-house team and technology that would run the full program. There is no hand-off between an agency, a lead vendor, and an outsourced call center to blur the results. If a pilot works, the program that scales is the same one that was tested.
In-house marketing team
Our own media buyers and creative team plan and run every campaign. No agency in the middle.
Our own call center technology
Intake, routing, dialing, and follow-up run on call center technology Ironstark built and maintains.
U.S. call center, staffed in-house
Ironstark agents answer and qualify every contact from inside the United States. Nothing is offshored.
AI and inference data
AI models and inference data guide targeting and budget, so spend goes where completed outcomes are most likely.